[Download] "Adding Value (RLE Marketing)" by Geoffrey G Jones & Nicholas J. Morgan * eBook PDF Kindle ePub Free
eBook details
- Title: Adding Value (RLE Marketing)
- Author : Geoffrey G Jones & Nicholas J. Morgan
- Release Date : January 19, 2014
- Genre: Marketing & Sales,Books,Business & Personal Finance,
- Pages : * pages
- Size : 5462 KB
Description
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
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